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HARVARD Citation
Jones Christensen, L. et al. (n.d.). Consumer behavior change at the base of the pyramid: Bridging the gap between for‐profit and social responsibility strategies. Strategic management journal. pp. 307-317. [Online].
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Jones Christensen, L. et al. (n.d.). Consumer behavior change at the base of the pyramid: Bridging the gap between for‐profit and social responsibility strategies. Strategic management journal. pp. 307-317. [Online].