Segmenting Chinese Backpackers by Travel Motivations. (8th January 2013)

• Record Type: Journal Article
• Authors: Chen, Ganghua; Bao, Jigang; Huang, Songshan (Sam); Hunter‐Jones, Philippa; McCabe, Scott; Coles, Tim; Fyall, Alan
• Is Part Of: International journal of tourism research. Volume 16:Number 4(2014:Jul./Aug.)
• Page Start: 355
• Page End: 367
• Publication Date: 2013-01-08
• Subjects: Tourism -- Periodicals; 338.4791
• DOI: 10.1002/jtr.1928
• Languages: English
• ISSNs: 1099-2340

Abstract

<abstract abstract-type="main"> <title>ABSTRACT</title> <p>This study examined travel motivations of Chinese backpackers and classified Chinese backpackers according to their travel motivations and related demographics. The study identified four motivation factors driving Chinese backpacker travels: <italic>social interaction, self‐actualization, destination experience</italic> and <italic>escape and relaxation</italic>. <italic>K</italic>‐means cluster analysis further identified three distinct Chinese backpacker segments with different travel motivations: <italic>self‐actualizers</italic>, <italic>destination experiencers</italic> and <italic>social seekers</italic>. Explanations and discussions within the background of China's ongoing tremendous social and economic transformation are also provided. Copyright © 2013 John Wiley &amp; Sons, Ltd.</p> </abstract>