The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective. (6th August 2013)

• Record Type: Journal Article
• Authors: Lonial, Subhash C.; Carter, Robert E.
• Is Part Of: Journal of small business management. Volume 53:Number 1(2015:Jan.)
• Page Start: 94
• Page End: 113
• Publication Date: 2013-08-06
• Subjects: Small business -- Management -- Periodicals; 658.022
• DOI: 10.1111/jsbm.12054
• Languages: English
• ISSNs: 0047-2778

Abstract

<abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <p>Recent studies suggest that market, entrepreneurial, and learning orientations individually improve firm performance. In this study, we suggest that each of the orientations can enhance company success, but the potential of each orientation should not be viewed in isolation. Instead, we draw on the resource‐based view of the firm, looking at these three orientations as capabilities of small and medium‐sized enterprises (SMEs). The analysis was carried out on a sample of 164 SMEs. The results indicate that market, entrepreneurial, and learning orientations jointly give rise to positional advantage, which, in turn, is positively related to the performance of the firm.</p> </abstract>