Individual differences in striatum activity to food commercials predict weight gain in adolescents. (25th August 2014)

• Record Type: Journal Article
• Authors: Yokum, Sonja; Gearhardt, Ashley N.; Harris, Jennifer L.; Brownell, Kelly D.; Stice, Eric
• Is Part Of: Obesity. Volume 22:Number 12(2014:Dec.)
• Page Start: 2544
• Page End: 2551
• Publication Date: 2014-08-25
• Subjects: Obesity -- Periodicals; 616.398005
• DOI: 10.1002/oby.20882
• Languages: English
• ISSNs: 1930-7381

Abstract

<abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <sec id="oby20882-sec-0001" sec-type="section"> <title>Objective</title> <p>Adolescents view thousands of food commercials annually, but little is known about how individual differences in neural response to food commercials relate to weight gain. To add to our understanding of individual risk factors for unhealthy weight gain and environmental contributions to the obesity epidemic, we tested the associations between reward region (striatum and orbitofrontal cortex [OFC]) responsivity to food commercials and future change in body mass index (BMI).</p> </sec> <sec id="oby20882-sec-0002" sec-type="section"> <title>Methods</title> <p>Adolescents (<italic>N</italic> = 30) underwent a scan session at baseline while watching a television show edited to include 20 food commercials and 20 nonfood commercials. BMI was measured at baseline and 1‐year follow‐up.</p> </sec> <sec id="oby20882-sec-0003" sec-type="section"> <title>Results</title> <p>Activation in the striatum, but not OFC, in response to food commercials relative to nonfood commercials and in response to food commercials relative to the television show was positively associated with change in BMI over 1‐year follow‐up. Baseline BMI did not moderate these effects.</p> </sec> <sec id="oby20882-sec-0004" sec-type="section"> <title>Conclusions</title> <p>The results suggest that there are individual differences in neural susceptibility to food advertising. These findings highlight a potential mechanism for the impact of food marketing on adolescent obesity.</p> </sec> </abstract>