Brands Weigh Up Their Social Role. Issue 4 (27th October 2014)
- Record Type:
- Journal Article
- Title:
- Brands Weigh Up Their Social Role. Issue 4 (27th October 2014)
- Main Title:
- Brands Weigh Up Their Social Role
- Authors:
- Simpson, Anna
- Abstract:
- <abstract abstract-type="graphical" id="gpol12177-abs-0002"> <title> <x xml:space="preserve">Abstract</x> </title> <p>The right strategy has to span short, mid, and long‐term goals – and the overarching ambition needs to be expressed simply enough, and yet with charisma. <boxed-text content-type="graphic" id="gpol12177-blkfxd-1001" position="anchor" orientation="portrait"><graphic position="anchor" mimetype="image" xlink:href="ark:/27927/pgh24sfht12" orientation="portrait" xlink:type="simple" xmlns:xlink="http://www.w3.org/1999/xlink" /></boxed-text></p> </abstract>
- Is Part Of:
- Global policy. Volume 5:Issue 4(2014)
- Journal:
- Global policy
- Issue:
- Volume 5:Issue 4(2014)
- Issue Display:
- Volume 5, Issue 4 (2014)
- Year:
- 2014
- Volume:
- 5
- Issue:
- 4
- Issue Sort Value:
- 2014-0005-0004-0000
- Page Start:
- 480
- Page End:
- 482
- Publication Date:
- 2014-10-27
- Subjects:
- Globalization -- Periodicals
International relations -- Periodicals
World politics -- Periodicals
327.1705 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1758-5899 ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1111/1758-5899.12177 ↗
- Languages:
- English
- ISSNs:
- 1758-5880
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4195.473800
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 3610.xml