AN EMOTIONAL BUSINESS. Issue 3 (September 2014)
- Record Type:
- Journal Article
- Title:
- AN EMOTIONAL BUSINESS. Issue 3 (September 2014)
- Main Title:
- AN EMOTIONAL BUSINESS
- Authors:
- Alfaro, Elena
Urío, Santiago
Martín‐Vivaldi, Gonzalo - Abstract:
- <abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <p>Emotions are a better predictor of whether customers will return than conventional loyalty measures. <bold>Elena Alfaro, Santiago Urío</bold> and <bold>Gonzalo Martín‐Vivaldi</bold> argue for an emotional standard</p> </abstract>
- Is Part Of:
- Business strategy review. Volume 25:Issue 3(2014:Autumn)
- Journal:
- Business strategy review
- Issue:
- Volume 25:Issue 3(2014:Autumn)
- Issue Display:
- Volume 25, Issue 3 (2014)
- Year:
- 2014
- Volume:
- 25
- Issue:
- 3
- Issue Sort Value:
- 2014-0025-0003-0000
- Page Start:
- 40
- Page End:
- 41
- Publication Date:
- 2014-09
- Subjects:
- Management -- Periodicals
Business -- Periodicals
Industrial management -- Periodicals
Strategic planning -- Periodicals
658.4012 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1467-8616 ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1111/j.1467-8616.2014.01090.x ↗
- Languages:
- English
- ISSNs:
- 0955-6419
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 2934.802000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 4150.xml