Cite
HARVARD Citation
Wolf, F. et al. (2014). Why Do Responses to Age‐Based Marketing Stimuli Differ? The Influence of Retirees' Group Identification and Changing Consumption Patterns. Psychology & marketing. 31 (10), pp. 914-931. [Online].
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Wolf, F. et al. (2014). Why Do Responses to Age‐Based Marketing Stimuli Differ? The Influence of Retirees' Group Identification and Changing Consumption Patterns. Psychology & marketing. 31 (10), pp. 914-931. [Online].