A Deviant Art: Tattoo‐Related Stigma in an Era of Commodification. Issue 8 (August 2014)

• Record Type: Journal Article
• Authors: Larsen, Gretchen; Patterson, Maurice; Markham, Lucy; Colbert, François
• Is Part Of: Psychology & marketing. Volume 31:Issue 8(2014)
• Page Start: 670
• Page End: 681
• Publication Date: 2014-08
• Subjects: Marketing -- Psychological aspects -- Periodicals; Motivation research (Marketing) -- Periodicals; Marketing -- Aspect psychologique -- Périodiques; Motivation, Études de (Marketing) -- Périodiques; 658.80019
• DOI: 10.1002/mar.20727
• Languages: English
• ISSNs: 0742-6046

Abstract

<abstract abstract-type="main"> <title>ABSTRACT</title> <p>In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people with tattoos. However, this research was conducted at a time when tattoo art was largely confined to particular groups and members of society. In recent years tattooing has transformed dramatically, such that the practice has become commodified and embedded in everyday production and consumption practices. Consequently, our study examines the changing nature of tattoo‐related stigma, and the subsequent impact this has had on the strategies employed by consumers to manage this stigma. Emerging stigma management strategies are identified and discussed within the context of an emergent stigma, the "stigma of the commodity."</p> </abstract>