The conscious roots of selfless, unconscious goals. Issue 2 (29th April 2014)

• Record Type: Journal Article
• Authors: Moskowitz, Gordon B.; Balcetis, Emily
• Is Part Of: Behavioral and brain sciences. Volume 37:Issue 2(2014)
• Page Start: 151
• Page End: 151
• Publication Date: 2014-04-29
• Subjects: Psychophysiology -- Periodicals; Psychology -- Periodicals; Human behavior -- Periodicals; Animal behavior -- Periodicals; Brain -- Periodicals; 616.89142
• DOI: 10.1017/S0140525X13002100
• Languages: English
• ISSNs: 0140-525X

Abstract

<abstract abstract-type="normal"> <title>Abstract</title> <p>We counter Huang &amp; Bargh's (H&amp;B's) metaphoric description of the unconscious, selfish goal on three points. First, we argue, unconscious goals are rooted in conscious choices related to well-being. Second, unconscious goal pursuit occurs through early-stage orienting mechanisms that promote individuals' well-being. Third, unconscious goals work selflessly, resulting in their own demise.</p> </abstract>