Virtue ethics, CSR and "corporate citizenship". Issue 2 (2014)

• Record Type: Journal Article
• Authors: Steve Mackey
• Is Part Of: Journal of communication management. Volume 18:Issue 2(2014)
• Page Start: 131
• Page End: 145
• Publication Date: 2014
• Subjects: Communication in management -- Periodicals; Communication in marketing -- Periodicals; Business communication -- Periodicals; 658.45
• DOI: 10.1108/JCOM-11-2012-0084
• Languages: English
• ISSNs: 1363-254X

Abstract

<abstract> <title> <x xml:space="preserve"> Abstract </x> </title> <p> <bold>Purpose</bold> – The purpose of this paper is to critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. <bold>Design/methodology/approach</bold> – It uses an essay format. <bold>Findings</bold> – The essay is critical of proposed "communitarian‐style" initiatives to take advantage of what are referred to by some public relations theorists as "consumer communities". <bold>Social implications</bold> – The essay details a more appropriate ethical approach to public relations by corporations. <bold>Originality/value</bold> – This is the most extensive application of MacIntyre's ideas to public relations.</p> </abstract>