Learning Emergent Strategies Through Design Thinking. (March 2014)

• Record Type: Journal Article
• Authors: Fixson, Sebastian K.; Rao, Jay
• Is Part Of: Design management review. Volume 25:Number 1(2014)
• Page Start: 46
• Page End: 53
• Publication Date: 2014-03
• Subjects: Industrial design coordination -- Periodicals; Industrial design -- Management -- Periodicals; 658.575205
• DOI: 10.1111/drev.10271
• Languages: English
• ISSNs: 1557-0614

Abstract

<abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <p>Analyzing a new business opportunity with traditional business tools, which are based on the logic of predictability, can handicap a new project before it even begins. That's why Babson educators teach emergent strategy, and they do it using design thinking.</p> <p>When the variables are unknown, predicting outcomes a priori with traditional business analytics is often a losing proposition. At Babson College, educators teach emergent strategy, which uses ideation, prototyping, and iteration—tools more familiar to entrepreneurs and design thinkers.</p> </abstract>