An Exploratory Use of Web Content Analysis to Understand Cruise Tourism Services. (5th September 2012)

• Record Type: Journal Article
• Authors: Brejla, Paul; Gilbert, David
• Is Part Of: International journal of tourism research. Volume 16:Number 2(2014:Mar./Apr.)
• Page Start: 157
• Page End: 168
• Publication Date: 2012-09-05
• Subjects: Tourism -- Periodicals; 338.4791
• DOI: 10.1002/jtr.1910
• Languages: English
• ISSNs: 1099-2340

Abstract

<abstract abstract-type="main"> <title>ABSTRACT</title> <p>Research within the cruise industry now has the ability to utilize Web‐based content analysis. This paper provides an example of a methodology that explores patterns of co‐creation of value on board cruise ships using holiday reviews retrieved through Web content mining from <ext-link ext-link-type="uri" xlink:href="http://CruiseCritic.com" xlink:type="simple" xmlns:xlink="http://www.w3.org/1999/xlink">CruiseCritic.com</ext-link>. The aim is to add to the field of co‐creation and cruise tourism by providing an approach to exploratory Web‐based data collection. With the use of a data‐driven approach to knowledge discovery, this paper provides a means to achieve a deeper understanding of guest‐to‐guest and guest‐to‐staff interactions on board cruise ships. Copyright © 2012 John Wiley &amp; Sons, Ltd.</p> </abstract>