Healthy food products at the point of purchase: An in‐store experimental analysis. Issue 1 (28th October 2013)

• Record Type: Journal Article
• Authors: Sigurdsson, Valdimar; Larsen, Nils Magne; Gunnarsson, Didrik
• Is Part Of: Journal of applied behavior analysis. Volume 47:Issue 1(2014:Spring)
• Page Start: 151
• Page End: 154
• Publication Date: 2013-10-28
• Subjects: Psychology, Applied -- Periodicals; Social Behavior -- Periodicals; 150
• DOI: 10.1002/jaba.91
• Languages: English
• ISSNs: 0021-8855

Abstract

<abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <sec id="jaba91-sec-0001" sec-type="section"> <p>The present study examined how product placement and in‐store advertisement affect food selections of approximately 100, 000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease in the sales of less healthy items via simple environmental modifications. These data suggest an effective means of altering unhealthy food choices at store checkouts.</p> </sec> </abstract>