Driving Acceptance and Adoption of Business Analytics. Issue 2 (18th December 2012)

• Record Type: Journal Article
• Authors: Cokins, Gary
• Is Part Of: Journal of corporate accounting & finance. Volume 24:Issue 2(2013:Jan./Feb.)
• Page Start: 69
• Page End: 74
• Publication Date: 2012-12-18
• Subjects: Accounting -- Periodicals; Accounting -- Law and legislation -- United States -- Periodicals; Corporations -- United States -- Finance -- Periodicals; Corporations -- United States -- Accounting -- Periodicals; 657
• DOI: 10.1002/jcaf.21831
• Languages: English
• ISSNs: 1044-8136

Abstract

<abstract abstract-type="main" xml:lang="en"> <title>Abstract</title> <p>The use of business analytics to gain insight and make better business decisions is rapidly becoming a mainstream business practice. Business analytics allow managers to identify the best results when changes are made to variables in questions such as the following: "Which x is most likely to bring about y?" © 2013 Wiley Periodicals, Inc.</p> </abstract>