A New Approach to Innovation at Nestlé R&D. (January 2014)
- Record Type:
- Journal Article
- Title:
- A New Approach to Innovation at Nestlé R&D. (January 2014)
- Main Title:
- A New Approach to Innovation at Nestlé R&D
- Authors:
- Bauer, Werner
- Abstract:
- <abstract abstract-type="main" id="tie21599-abs-0001"> <title> <x xml:space="preserve">Abstract</x> </title> <p id="tie21599-para-0002"> <italic>This article examines a successfully implemented innovation process at Nestlé's R&D headquarters in Switzerland. The six‐year experience uses a micro‐MBA model to train Nestlé employees in how to move beyond the traditional models and innovate far beyond technology, turning them into agents of change. Using nontraditional methods, the results achieved by the program have succeeded beyond expectations. In fact, this innovation process has turned the training into a profit opportunity for the company. © 2013 Wiley Periodicals, Inc</italic>.</p> </abstract>
- Is Part Of:
- Thunderbird international business review. Volume 56:Number 1(2014:Jan./Feb.)
- Journal:
- Thunderbird international business review
- Issue:
- Volume 56:Number 1(2014:Jan./Feb.)
- Issue Display:
- Volume 56, Issue 1 (2014)
- Year:
- 2014
- Volume:
- 56
- Issue:
- 1
- Issue Sort Value:
- 2014-0056-0001-0000
- Page Start:
- 111
- Page End:
- 116
- Publication Date:
- 2014-01
- Subjects:
- Commerce -- Periodicals
International trade -- Periodicals
382 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6874 ↗
http://www3.interscience.wiley.com/cgi-bin/jhome/60500187 ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/tie.21599 ↗
- Languages:
- English
- ISSNs:
- 1096-4762
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 8820.380280
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 4146.xml