Alcohol Brand References in U.S. Popular Music, 2009–2011. (6th December 2013)

• Record Type: Journal Article
• Authors: Siegel, Michael; Johnson, Renee M.; Tyagi, Keshav; Power, Kathryn; Lohsen, Mark C.; Ayers, Amanda J.; Jernigan, David H.
• Is Part Of: Substance use & misuse. Volume 48:Number 14(2013)
• Page Start: 1475
• Page End: 1484
• Publication Date: 2013-12-06
• Subjects: Narcotic habit -- Periodicals; Alcoholism -- Periodicals; Substance abuse -- Periodicals; Behavior, Addictive -- Periodicals; Sustance-Related Disorders -- Periodicals; 362.2905
• DOI: 10.3109/10826084.2013.793716
• Languages: English
• ISSNs: 1082-6084

Abstract

<abstract> <title> <x xml:space="preserve">Abstract</x> </title> <p>This study aimed to assess the prevalence and context of alcohol brand references in popular music. <italic>Billboard Magazine</italic> year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.</p> </abstract>