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Voleti, S. et al. (n.d.). A non‐parametric model of residual brand equity in hierarchical branding structures with application to US beer data. Journal of the Royal Statistical Society. pp. 135-152. [Online].
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Voleti, S. et al. (n.d.). A non‐parametric model of residual brand equity in hierarchical branding structures with application to US beer data. Journal of the Royal Statistical Society. pp. 135-152. [Online].