Cite
HARVARD Citation
Harmon‐Kizer, T. et al. (2013). When multiple identities compete: The role of centrality in self‐brand connections. Journal of consumer behaviour. 12 (6), pp. 483-495. [Online].
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Harmon‐Kizer, T. et al. (2013). When multiple identities compete: The role of centrality in self‐brand connections. Journal of consumer behaviour. 12 (6), pp. 483-495. [Online].