Cite
HARVARD Citation
Kalro, A. et al. (2013). Direct or indirect comparative ads: The moderating role of information processing modes. Journal of consumer behaviour. 12 (2), pp. 133-147. [Online].
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Kalro, A. et al. (2013). Direct or indirect comparative ads: The moderating role of information processing modes. Journal of consumer behaviour. 12 (2), pp. 133-147. [Online].