Cite
HARVARD Citation
Parry, S. et al. (2013). 'Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Journal of consumer behaviour. 12 (2), pp. 112-121. [Online].
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Parry, S. et al. (2013). 'Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Journal of consumer behaviour. 12 (2), pp. 112-121. [Online].