Cite
HARVARD Citation
Rubera, G. et al. (n.d.). Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy. Journal of product innovation management. 30 (3), pp. 448-464. [Online].
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Rubera, G. et al. (n.d.). Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy. Journal of product innovation management. 30 (3), pp. 448-464. [Online].