Workplace Communication for the 21st Century [2 volumes] : Tools and Strategies That Impact the Bottom Line [2 volumes] /: Tools and Strategies That Impact the Bottom Line [2 volumes]. (2013)
- Record Type:
- Book
- Title:
- Workplace Communication for the 21st Century [2 volumes] : Tools and Strategies That Impact the Bottom Line [2 volumes] /: Tools and Strategies That Impact the Bottom Line [2 volumes]. (2013)
- Main Title:
- Workplace Communication for the 21st Century [2 volumes] : Tools and Strategies That Impact the Bottom Line [2 volumes]
- Further Information:
- Note: Jason S. Wrench Ph.D.
- Editors:
- Ph.D., Jason S. Wrench
- Contents:
- AcknowledgmentsChapter One: How Strategic Workplace Communication Can Save Your OrganizationJason S. WrenchChapter Two: Protecting Reputation and Preventing Crisis: The Strategic Use of Issue ManagementTony JaquesChapter Three: The Art of Business Presentations: Communicating Effectively before Various StakeholdersMary L. KahlChapter Four: Customer Service with a Smile: Creating a Climate Where Customers Come FirstTina A. CoffeltChapter Five: Selling Yourself or Your Product Starts with CommunicationJackson HatawayChapter Six: Marketing for the 21st Century: Thinking through Current Marketing Trends That Will Effectively Position Your OrganizationErin E. Gilles, Shannon M. Brogan, Doreen M.S. Jowi, and Jason S. WrenchChapter Seven: Facebook, Twitter, LinkedIn, and Blogs Oh My! Social Media and Web 2.0: Using Today's Cutting-Edge Social Technology to Enhance Your OrganizationCatherine Karl WrightChapter Eight: You Are What You Brand: Managing Your Image and ReputationDon W. StacksChapter Nine: Building and Maintaining Stakeholder TrustPamela Shockley-Zalabak and Sherwyn MorrealeChapter Ten: Every Organization Faces Risk, but Effectively Communicating Risk Is a SkillLaKesha N. Anderson and Daniel L. WalschChapter Eleven: Responding Effectively to Crises: Best Practices in Organizational Crisis CommunicationTimothy L. Sellnow, Morgan Wickline, and Shari R. VeilChapter Twelve: I Read It on a Blog: Combating Rumors in the Age of Constant CommunicationKristin RoeschenthalerAcknowledgmentsChapter One: How Strategic Workplace Communication Can Save Your OrganizationJason S. WrenchChapter Two: Protecting Reputation and Preventing Crisis: The Strategic Use of Issue ManagementTony JaquesChapter Three: The Art of Business Presentations: Communicating Effectively before Various StakeholdersMary L. KahlChapter Four: Customer Service with a Smile: Creating a Climate Where Customers Come FirstTina A. CoffeltChapter Five: Selling Yourself or Your Product Starts with CommunicationJackson HatawayChapter Six: Marketing for the 21st Century: Thinking through Current Marketing Trends That Will Effectively Position Your OrganizationErin E. Gilles, Shannon M. Brogan, Doreen M.S. Jowi, and Jason S. WrenchChapter Seven: Facebook, Twitter, LinkedIn, and Blogs Oh My! Social Media and Web 2.0: Using Today's Cutting-Edge Social Technology to Enhance Your OrganizationCatherine Karl WrightChapter Eight: You Are What You Brand: Managing Your Image and ReputationDon W. StacksChapter Nine: Building and Maintaining Stakeholder TrustPamela Shockley-Zalabak and Sherwyn MorrealeChapter Ten: Every Organization Faces Risk, but Effectively Communicating Risk Is a SkillLaKesha N. Anderson and Daniel L. WalschChapter Eleven: Responding Effectively to Crises: Best Practices in Organizational Crisis CommunicationTimothy L. Sellnow, Morgan Wickline, and Shari R. VeilChapter Twelve: I Read It on a Blog: Combating Rumors in the Age of Constant CommunicationKristin Roeschenthaler WolfeChapter Thirteen: Strategically Preparing for and Relating with the Media: Why Planning and Training MatterEric BergmanChapter Fourteen: When People outside the Organization Need Information: Strategically Communicating with External StakeholdersJ. David Johnson and Anna Goodman HooverChapter Fifteen: Stopping the Island Mentality: Harnessing Communication during an Age of GlobalizationMary M. MearesAbout the Editor and ContributorsIndex. … (more)
- Publisher Details:
- New York : Praeger
- Publication Date:
- 2013
- Extent:
- 1 online resource (800 pages)
- Subjects:
- Business & Economics -- Business Communication -- General
Business & Economics -- E-Commerce -- General
Business & management - Languages:
- English
- ISBNs:
- 9798216168263
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.827081
- Ingest File:
- 21_059.xml