Making social technologies work : leveraging the power and managing perils of social technologies in business /: leveraging the power and managing perils of social technologies in business. (2015)

• Record Type: Book
• Further Information: Note: Ronan Gruenbaum.
• Authors: Gruenbaum, Ronan
• Contents: 1. What is it? -- 2. Why it matters -- 3. How to do it -- 4. The Future's Bright.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (313 pages)
• Subjects: 658.8/72; Social media; Internet marketing; Business communication; Organizational change; Médias sociaux; Marketing sur Internet; Communication dans l'entreprise; Changement organisationnel; social media; Business innovation; Business strategy; E-commerce: business aspects; Office & workplace; BUSINESS & ECONOMICS -- Advertising & Promotion; BUSINESS & ECONOMICS -- Business Communication -- General; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Strategic Planning; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business communication; Internet marketing; Organizational change; Social media
• Languages: English
• ISBNs: 9781137024824; 1137024828; 9781137024831; 1137024836
• Related ISBNs: 9781137024817; 113702481X
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.