Read me : 10 lessons for writing great copy /: 10 lessons for writing great copy. ([2014])
- Record Type:
- Book
- Title:
- Read me : 10 lessons for writing great copy /: 10 lessons for writing great copy. ([2014])
- Main Title:
- Read me : 10 lessons for writing great copy
- Other Titles:
- 10 lessons for writing great copy
Ten lessons for writing great copy - Further Information:
- Note: Roger Horberry & Gyles Lingwood.
- Authors:
- Horberry, Roger
Lingwood, Gyles - Contents:
- Introduction; Lesson One: The Big Picture; Lesson Two: The Right Way to Write; Lesson Three: Making the Magic Happen; Lesson Four: A Catalogue of Swindles and Perversions; Lesson Five: It's All About the Audience; Lesson Six: Not Telling Stories, Selling Stories; Lesson Seven: The Brand's in Your Hands; Lesson Eight: A Question of Style; Lesson Nine: Bringing It All Together; Lesson Ten: What You Need to Succeed
- Publisher Details:
- London : Laurence King Publishing
- Publication Date:
- 2014
- Copyright Date:
- 2014
- Extent:
- 1 online resource (1 volume), illustrations
- Subjects:
- 659.132
Advertising copy
Publicité -- Rédaction
Advertising copy
Gebrauchsgrafik
Typografie
Werbesprache - Languages:
- English
- ISBNs:
- 9781780676807
1780676808
9781780676654
1780676654
9781780676791
1780676794 - Related ISBNs:
- 9781780671819
- Notes:
- Note: Online resource; title from title page (Safari, viewed January 6, 2015).
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.806979
- Ingest File:
- 21_017.xml