Read me : 10 lessons for writing great copy /: 10 lessons for writing great copy. ([2014])

• Record Type: Book
• Other Titles: 10 lessons for writing great copy; Ten lessons for writing great copy
• Further Information: Note: Roger Horberry & Gyles Lingwood.
• Authors: Horberry, Roger; Lingwood, Gyles
• Contents: Introduction; Lesson One: The Big Picture; Lesson Two: The Right Way to Write; Lesson Three: Making the Magic Happen; Lesson Four: A Catalogue of Swindles and Perversions; Lesson Five: It's All About the Audience; Lesson Six: Not Telling Stories, Selling Stories; Lesson Seven: The Brand's in Your Hands; Lesson Eight: A Question of Style; Lesson Nine: Bringing It All Together; Lesson Ten: What You Need to Succeed
• Publisher Details: London : Laurence King Publishing
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 659.132; Advertising copy; Publicité -- Rédaction; Advertising copy; Gebrauchsgrafik; Typografie; Werbesprache
• Languages: English
• ISBNs: 9781780676807; 1780676808; 9781780676654; 1780676654; 9781780676791; 1780676794
• Related ISBNs: 9781780671819
• Notes: Note: Online resource; title from title page (Safari, viewed January 6, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.