Commercialising Celebrity Persona : Intellectual Property Law and Practice /: Intellectual Property Law and Practice. (2023)

• Record Type: Book
• Further Information: Note: Emma Perot.
• Authors: Perot, Emma
• Contents: 1. Introduction2. Legal Regulation of Persona in the UK, New York, and California3. What Influences Behaviour?4. Dispute Resolution5. Advertising Industry6. Merchandising Industry7. Film and Television Industry8. Reality Sports Video Games9. Conclusion.
• Publisher Details: London : Hart Publishing
• Publication Date: 2023
• Extent: 1 online resource (256 pages)
• Subjects: Entertainment & media law; Contract law; Law -- Intellectual Property -- General; Law -- Entertainment; Law -- Contracts; Intellectual property law
• Languages: English
• ISBNs: 9781509966103
• Related ISBNs: 9781509966097
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.