I'm afraid Debbie from marketing has left for the day : how to use behavioural design to create change in the real world /: how to use behavioural design to create change in the real world. (2021)

• Record Type: Book
• Other Titles: I am afraid Debbie from marketing has left for the day
• Uniform Title: Jytte fra marketing er desværre gået for i dag.
• Further Information: Note: Morten Münster.
• Authors: Münster, Morten
• Other Names: Dyrbye, Helen translator.
• Contents: Introduction -- 01. Five misconceptions about the real world -- 1. Changing attitudes with actions -- 2. The emperor's new clothes -- 3. Limited "mental bandwidth" -- 4. Context is king -- 5. Projects must die -- 02. Define the desired behavior -- 03. Conducting a barrier analysis -- 04. Design your solution -- make it easy -- Design your solution -- make it a habit -- Design your solution -- make it remarkable -- Design your solution -- make it human -- 05. Test your solution -- 06. Case studies.
• Publisher Details: London : Laurence King Publishing
• Publication Date: 2021
• Extent: 1 online resource (304 pages)
• Subjects: 658.406; Business innovation; Organizational change; Change; Changement organisationnel; Changement (Philosophie); Change; Organizational change; Management & management techniques; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; PSYCHOLOGY -- Social Psychology
• Languages: English
• ISBNs: 9781529420951; 1529420954
• Related ISBNs: 9781786279484
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.