Diffusion of innovative energy services : consumers' acceptance and willingness to pay /: consumers' acceptance and willingness to pay. (2023)

• Record Type: Book
• Further Information: Note: Anna Kowalska-Pyzalska.
• Authors: Kowalska-Pyzalska, Anna
• Contents: 1. Introduction to innovative energy services (IES) in transitioning energy markets; 2. Consumers’ roles and opportunities in the energy market; 3. Theoretical background of innovation diffusion in the context of energy market; 4. Individual behavioral theories; 5. Consumer acceptance and engagement of IES:practical experience and findings; 6. Behavioral strategies and marketing interventions: policy recommendations and practical advices; 7. Bibliography; 8. Glossary
• Publisher Details: Amsterdam : Academic Press
• Publication Date: 2023
• Extent: 1 online resource (244 pages)
• Subjects: 333.79; Energy industries -- Technological innovations; Energy industries -- Environmental aspects; Willingness to pay
• Languages: English
• ISBNs: 9780128228838
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.