Priceless : the myth of fair value (and how to take advantage of it) /: the myth of fair value (and how to take advantage of it). (2010)

• Record Type: Book
• Further Information: Note: William Poundstone.
• Other Names: Poundstone, William
• Contents: The $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang -- Body and soul -- Black is white -- Helson's cigarette -- The price scale -- Input to output -- Lunch with Maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon -- The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99-cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- The beauty premium -- Search for suckers -- Pricing gender -- It's all about testosterone -- Liquid trust -- The million-dollar club -- The mischievous Mr. Market -- For the Love of God -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.
• Publisher Details: Brunswick, Victoria : Scribe
• Publication Date: 2010
• Extent: 1 online resource (352 pages)
• Subjects: 658.8342; Economics; Willingness to pay; Consumer behavior; Value; Consumer education; Consentement à payer; Consommateurs -- Comportement; Valeur; Consommateurs -- Éducation; value (economic concept); Consumer behavior; Consumer education; Value; Willingness to pay; BUSINESS & ECONOMICS -- Consumer Behavior; Business & management; Business strategy; Popular psychology; Consumer advice; Market research; BUSINESS & ECONOMICS -- Sales & Selling -- General; BUSINESS & ECONOMICS -- Industries -- Retailing; PSYCHOLOGY -- General
• Languages: English
• ISBNs: 9781921753688; 1921753684
• Related ISBNs: 9781921640957; 9781921640483
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.