How to write great business cases. ([2023])

• Record Type: Book
• Further Information: Note: Karin Schnarr, Meredith J. Woodwark.
• Authors: Schnarr, Karin; Woodwark, Meredith J
• Other Names: Edward Elgar Publishing, publisher.
• Contents: Foreword -- 1. Why write a business case? -- 2. What makes a case interesting? -- 3. Determining the type of case to write -- 4. How to get started writing your case -- 5. How to research your primary data case -- 6. How to research your secondary data case -- 7. The case writing process -- 8. Writing the accompanying instructor's manual or teaching note to your case -- 9. Testing your case -- 10. Special types of cases -- 11. How to get your case published -- 12. Last words on writing cases -- Appendix: Case resources -- References -- Index.
• Publisher Details: Cheltenham, UK Northampton, Massachusetts : Edward Elgar Publishing
• Publication Date: 2023
• Extent: 1 online resource (xiii, 171 pages), illustrations
• Subjects: 650; Business -- Case studies; Business writing; Electronic books
• Languages: English
• ISBNs: 9781803920658; 1803920653
• Related ISBNs: 9781803920641
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on August 17, 2023).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.