Business digitalization : corporate identity and reputation /: corporate identity and reputation. (2023)

• Record Type: Book
• Further Information: Note: Edited by Pantea Foroudi, Maria Teresa Cuomo.
• Editors: Foroudi, Pantea, 1974-; Cuomo, Maria Teresa
• Contents: Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation Pantea Foroudi and Maria T. Cuomo Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector Jane Hemsley-Brown Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs. Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu Chapter 4: In the digital age, corporate brands face ethical challenges Maria Jerez-Jerez Chapter 5: Employees social media presence: Future directions for corporate reputation Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes Farbod Fakhreddin Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda Fang Fang Li and Brian R. Chabowski, Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture Waleed Yousef and Maisam Yousef Chapter 9: Digital strategy and business performance Guido Amendola Chapter 10: Personalisation: The Construct and it’s Dimensions Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants’ and Online Customers’ Perspectives Vivian Otuekong and Pantea Foroudi
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (220 pages), illustrations (black and white)
• Subjects: 659.20285; Corporate image -- Data processing; Information technology -- Management; Business -- Data processing; Reputation
• Languages: English
• ISBNs: 9781000953732
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.