Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management /: opportunities and pitfalls for identity and reputation management. (2023)

• Record Type: Book
• Further Information: Note: Edited by Maria Teresa Cuomo, Pantea Foroudi.
• Editors: Cuomo, Maria Teresa; Foroudi, Pantea, 1974-
• Contents: 1. Digital transformation: corporate branding, identity and reputation Maria Teresa Cuomo and Pantea Foroudi 2. Corporate Brand Strategy, stakeholders and technologies 4.0 Rosa Maria Caprino and Sergio Bracale 3. Digital Transformation and Corporate Branding: opportunities and challenges for identity and reputation management Cinzia Genovino 4. Corporate brand strategy, customer value, customer satisfaction, customer loyalty, and business performance Federico de Andreis 5. Brand management in the age of social media through digital transformation Orsola Salmista and Cinzia Genovino 6. Digital and marketing transformation in relation to brand value: The video game industry Qingchen Tian, Nikolaos Stylos, Nazan Colmekcioglu and Dimos Andronoudis 7. The impact of social media marketing efforts and activities on brand equity: The case of online applications in Greece Achilleas Barlas 8. E-tourism and gastronomic culture: how brands are making consumers’ mouth water in digital experience Angela A. Beccanulli, Silvia Biraghi and Rossella C. Gambetti 9. Mixed reality, mainstream for the lasting competitiveness of companies Cinzia Genovino, Pietro Paolo Mauro and Debora Tortora 10. Examining the impact of employer branding on non-financial performance considering the roles of brand knowledge, attraction, motivation, and brand love Payvand Mirzaeian Khamseh, Pantea Foroudi, and Manijeh Haghighinasab 11. Examining the Impact of Brand Authenticity on Purchase Intention: A Study of Consumers’ Perception in the Context of Clothing Industry in Iran Soheila Mehmannavazan, Pantea Foroudi, and Manijeh Haghighinasab 12. Marketing in the Industry 4.0: The role of Mobile technologies to enhance consumer brand experience, Brand Advocacy and Brand Purchase Intentions Umme Kalsoom, Pantea Forrudi, T.C. Melewar and Alexis Chapman 13. Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth Marzieh Soltani, Pantea Foroudi, and Manijeh Haghighi Nasab 14. Experiencing the sense of artificial intelligence-enabled virtual assistants in retailing Dongmei Zha
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (312 pages), illustrations (black and white)
• Subjects: 658.8270285; Branding (Marketing) -- Data processing; Corporate image -- Data processing
• Languages: English
• ISBNs: 9781000953022
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.