Fascinate : how to make your brand impossible to resist /: how to make your brand impossible to resist. (2016)

• Record Type: Book
• Further Information: Note: Sally Hogshead.
• Other Names: Hogshead, Sally
• Edition: Revised edition
• Publisher Details: New York, NY : Harper Business
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8001/9; Marketing -- Psychological aspects; Advertising -- Psychological aspects; Business; Marketing -- Aspect psychologique; Publicité -- Aspect psychologique; Affaires; businesses (business enterprises); BUSINESS & ECONOMICS -- Workplace Culture; Advertising -- Psychological aspects; Business; Marketing -- Psychological aspects
• Languages: English
• ISBNs: 9780062405937; 0062405934
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.