Sports Marketing. (2021)

• Record Type: Book
• Further Information: Note: Sam Fullerton.
• Authors: Fullerton, Sam
• Contents: PART ONE - The Foundation of Sports Marketing; CHAPTER 1 - Introduction to Sports Marketing; CHAPTER 2 - The Four Domains of Sports Marketing; PART TWO - Marketing Through Sports; CHAPTER 3 - Marketing through Sports Using Theme-Based Strategies; CHAPTER 4 - Traditional Sponsorship; CHAPTER 5 - Marketing of Nonsports Products via a Sports Sponsorship Platform; PART THREE - The Marketing of Sports Products; CHAPTER 6 - Segmentation of the Sports Market; CHAPTER 7 - Product Decisions in Sports Marketing; CHAPTER 8 - Distribution Decisions and Facilities Management in Sports Marketing; CHAPTER 9 - Pricing Decisions in Sports Marketing; CHAPTER 10 - Developing a Promotional Strategy for the Marketing of Sports Products; PART FOUR - Emerging Issues in Sports Marketing; CHAPTER 11 - Customer Relationship Management (CRM) in the Business of Sports; CHAPTER 12 - Technology in Sports Marketing; CHAPTER 13 - Controversial Issues in Sports Marketing
• Edition: 4th
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2021
• Extent: 1 online resource (624 pages)
• Languages: English
• ISBNs: 9781948426442; 1948426447
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.