Understanding the global market : navigating the international business environment /: navigating the international business environment. (2013)

• Record Type: Book
• Further Information: Note: Bruce D. Keillor.
• Other Names: Keillor, Bruce David
• Contents: PrefaceChapter One The International Business Environment: An Overview and New Perspectives (Complexities and Choices)Chapter Two Dealing with the Social and Cultural Aspects of a New MarketChapter Three Managing the Physical Environment: Market Selection and Market EntryChapter Four The Economic Environment: A Business PerspectiveChapter Five The Political and Legal Environment: Dealing with New Markets and New RulesChapter Six The Global Competitive Environment: Playing to WinAfterword: The Firm's Impact on the Environment and Future TrendsAppendix: A Framework for Assessing the International Business EnvironmentBibliographyIndex.
• Publisher Details: New York : Praeger
• Publication Date: 2013
• Extent: 1 online resource (192 pages)
• Subjects: 658/.049; Business & Economics -- International -- General; International economic relations; International trade; International business enterprises; Business & Economics -- International -- Marketing; Business & Economics -- International -- Economics; Business & management
• Languages: English
• ISBNs: 9798216159698
• Related ISBNs: 9781440803017
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.