Practical marketing for the academic library. (2022)

• Record Type: Book
• Further Information: Note: Stephanie Espinoza Villamor and Kimberly Shotick.
• Authors: Villamor, Stephanie Espinoza; Shotick, Kimberly
• Contents: Building Your Team -- Defining Your Areas -- Marketing for the Mind -- Marketing from the Heart -- Diversity, Equity, and Inclusion -- Assessing the Program -- Marketing to Faculty, Staff, and Administration.
• Publisher Details: New York : Libraries Unlimited
• Publication Date: 2022
• Extent: 1 online resource (158 pages)
• Subjects: 021.7; Language Arts & Disciplines -- Library & Information Science -- General; Academic libraries -- Marketing; Academic libraries -- Public relations; Libraries and colleges; Academic libraries -- United States -- Case studies; LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General; BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications; Business & Economics -- Marketing -- General; Library & information sciences
• Languages: English
• ISBNs: 9798216131274
• Related ISBNs: 9781440872228
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.