Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches /: fresh ideas, proven techniques, and innovative approaches. (2015)

• Record Type: Book
• Further Information: Note: Paula Watson-Lakamp.
• Authors: Watson-Lakamp, Paula
• Contents: Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.
• Publisher Details: New York : Libraries Unlimited
• Publication Date: 2015
• Extent: 1 online resource (136 pages)
• Subjects: 021.7; Language Arts & Disciplines -- Library & Information Science -- Administration & Management; Libraries -- Marketing; Language Arts & Disciplines -- Library & Information Science -- General; Library & information sciences
• Languages: English
• ISBNs: 9798216115021
• Related ISBNs: 9781610698931
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.