Campaign Craft : The Strategies, Tactics, and Art of Political Campaign Management /: The Strategies, Tactics, and Art of Political Campaign Management. (2015)

• Record Type: Book
• Further Information: Note: Michael J. Burton, William J. Miller, Daniel M. Shea.
• Authors: Burton, Michael J; Miller, William J; Shea, Daniel M
• Contents: List of Figures and TablesPrefaceIntroduction: Consultant-Centered CampaignsPart I: CAMPAIGN PRELIMINARIES1 The Campaign Plan2 The Context of the Race3 Opposition ResearchPart II: STRATEGIC THINKING4 Segment Analysis5 Survey Research6 Voter TargetingPart III: CONTACT7 Fundraising Strategies and Tactics8 Strategic Communications9 Earned Media10 Direct Voter ContactPart IV: THE FUTURE OF ELECTIONEERING11 New Players and New Campaigns12 The Evolving StyleReferencesIndex.
• Edition: Fifth edition
• Publisher Details: New York : Praeger
• Publication Date: 2015
• Extent: 1 online resource (312 pages)
• Subjects: Political Science -- Political Ideologies -- General; Political Science -- Political Process -- General; Political Science -- Political Process -- Elections; Politics & government
• Languages: English
• ISBNs: 9798216057574; 8216057571
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.