Cross-Cultural Consumer Behavior. (2023)

• Record Type: Book
• Further Information: Note: Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn.
• Authors: Gelbrich, Katja; Müller, Stefan W; Westjohn, Stanford A
• Contents: Contents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2023
• Extent: 1 online resource (520 pages)
• Subjects: BUSINESS & ECONOMICS -- Consumer Behavior; Consumerism; BUSINESS & ECONOMICS -- Marketing -- General; Sales & marketing; Behavioural economics
• Languages: English
• ISBNs: 9781803923192; 1803923199
• Related ISBNs: 9781803923185
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.