The guide to earned media : how to use PR strategies to enhance your brand /: how to use PR strategies to enhance your brand. (2023)

• Record Type: Book
• Further Information: Note: Annie Pace Scranton.
• Authors: Scranton, Annie Pace
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2023
• Extent: 1 online resource (256 pages)
• Subjects: 658.827; Branding (Marketing); Mass media and business; Public relations
• Languages: English
• ISBNs: 9781398611061
• Related ISBNs: 9781398611078; 9781398611054
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.