The virtues of green marketing : a constructive take on corporate rhetoric /: a constructive take on corporate rhetoric. (2023)

• Record Type: Book
• Further Information: Note: Erik Bengtson, Oskar Mossberg.
• Authors: Bengtson, Erik; Mossberg, Oskar
• Contents: 1. Introduction: A New Framework for Green Marketing.- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises.- 3. Institutional Theory and Green Legitimation.- 4. Attempts at Co-Reading Institutional and Rhetorical Theory.- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator.- 6. From the Sins of Greenwashing to the Virtues of Green Marketing.- 7. Some Implications for Law.- 8. The Framework of Virtue Critique.- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism.- 10. Green Marketing as Manifest Performance of Ethical Judgment.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2023
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.45; Communication in organizations; Rhetoric; Social responsibility of business; Green marketing; Leadership
• Languages: English
• ISBNs: 9783031329791
• Related ISBNs: 9783031329784
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Open access.
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.