Nation branding and sports diplomacy : country image games in times of change /: country image games in times of change. (2023)

• Record Type: Book
• Further Information: Note: Yoav Dubinsky.
• Authors: Dubinsky, Yoav
• Contents: Introduction.- Chapter 1 - Sports, Country Image, Nation Branding, and Public Diplomacy: Theoretical and Conceptual Frameworks.- Chapter 2 - Nation branding and sports-washing in international football: Exploring the roles of country image through the evolution of the FIFA World Cup.- Chapter 3 –Sports, Nation Branding, and Public Diplomacy in a changing World: A Global Review.- Chapter 4 - The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond.- Chapter 5 - Title IX and the Land of Opportunity: Six Lessons on Brand America and U.S. Sports Diplomacy amid the 50 Years Anniversary of the anti-sex discrimination Education Amendment of 1972.- Chapter 6 - International Football as a Nation Branding and Public Diplomacy Battlefield: The Case of the European Super League.- Chapter 7 - Sports-Washing.- Chapter 8 - Place branding and sports: From 'Track Town USA' to Oregon22 World Athletics Championships.- Chapter 9 - Sport-Tech Diplomacy: An Innovative Soft Power Tool for Nation Branding.- Chapter 10 – Where is the World headed to? A Glimpse to the Future of Sports, Nation Branding and Public Diplomacy.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2023
• Extent: 1 online resource (291 pages), illustrations (black and white)
• Subjects: 352.748; Sports and state; Branding (Marketing); Sports and tourism; Diplomacy; Place marketing; Nation-state
• Languages: English
• ISBNs: 9783031325502
• Related ISBNs: 9783031325496
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.