Commodity branding : a qualitative research approach to understanding modern energy brands /: a qualitative research approach to understanding modern energy brands. (2023)

Record Type:
Book
Title:
Commodity branding : a qualitative research approach to understanding modern energy brands /: a qualitative research approach to understanding modern energy brands. (2023)
Main Title:
Commodity branding : a qualitative research approach to understanding modern energy brands
Further Information:
Note: Fridrik Larsen.
Authors:
Larsen, Friðrik
Contents:
1.Introduction.2.Literature review on energy branding and related fields.3.Methodology: A qualitative approach.4.Findings: Understanding modern energy brands.5. Conclusion: Conceptual model of branding in the energy markets.6.References.
Publisher Details:
Basingstoke : Palgrave Macmillan
Publication Date:
2023
Extent:
1 online resource, illustrations (black and white)
Subjects:
333.79
Branding (Marketing)
Energy industries -- Marketing
Languages:
English
ISBNs:
9783031299667
Related ISBNs:
9783031299650
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.785882
Ingest File:
20_028.xml