Think like a UX researcher : how to observe users, influence design, and shape business strategy /: how to observe users, influence design, and shape business strategy. (2023)

• Record Type: Book
• Further Information: Note: David Travis, Philip Hodgson.
• Authors: Travis, David, 1960-; Hodgson, Philip, 1950-
• Contents: Preface to the Second Edition Acknowledgments Introduction 1 Setting the Stage - The Seven Deadly Sins of UX Research - Think Like a Detective - The Two Questions We Answer with UX Research - Anatomy of a Research Question - Applying Psychology to UX Research - Why Iterative Design Isn’t Enough to Create Innovative Products - Does Your Company Deliver a Superior Customer Experience? - The Future of UX Research Is Automated, and That’s a Problem - Endnotes 2 Planning User Experience Research - Defining Your UX Research Problem - How to Approach Desk Research - Conducting an Effective Stakeholder Interview - Identifying the User Groups for Your UX Research - Writing the Perfect Participant Screener - Arguments against a Representative Sample - How to Find More Usability Problems with Fewer Participants - Deciding on Your First Research Activity with Users - Using the Cognitive Interview to Improve Your Survey Questions - My Place or Yours? How to Decide Where to Run Your Next Usability Test - Endnotes 3 Conducting User Experience Research - Gaining Informed Consent from Your Research Participants - What Is Design Ethnography? - Structuring the Ethnographic Interview - Writing Effective Usability Test Tasks - The Five Mistakes You’ll Make as a Usability Test Moderator - Avoiding Personal Opinions in Usability Expert Reviews - Toward a Lean UX - Controlling Researcher Effects - Dealing with Difficult Usability Test Participants - Uncovering User Goals with the Episodic Interview - Endnotes 4 Analyzing User Experience Research - Sharpening Your Thinking Tools - UX Research and Strength of Evidence - Agile Personas - How to Prioritize Usability Problems - Creating Insights, Hypotheses and Testable Design Ideas - How to Manage Design Projects with User Experience Metrics - Two Measures That Will Justify Any Design Change - Your Web Survey Is a Lot Less Reliable Than You Think - Endnotes 5 Persuading People to Take Action on the Results of User Experience Research - Evangelizing UX Research - How to Create a User Journey Map - Generating Solutions to Usability Problems - Building UX Research into the Design Studio Methodology - Dealing with Common Objections to UX Research - The User Experience Debrief Meeting - Creating a User Experience Dashboard - Achieving Boardroom Influence - Endnotes 6 Building a Career in User Experience - Hiring a User Experience Leader - A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners - Going Beyond Technical Skills: What Makes a Great UX Researcher? - How to Wow People with Your UX Research Portfolio - A Week-by-Week Guide to Your First Month in a UX Research Role - The Reflective UX Researcher - Are You a Positivist or an Interpretivist UX Researcher? - Endnotes Index
• Edition: Second edition
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2023
• Extent: 1 online resource (338 pages), illustrations (black and white)
• Subjects: 005.437; User interfaces (Computer systems) -- Design; User interfaces (Computer systems) -- Evaluation; User-centered system design
• Languages: English
• ISBNs: 9781000910353; 9781000910322
• Related ISBNs: 9781032532554; 9781032478487
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.