Reputation analytics : public opinion for companies /: public opinion for companies. (2023)

• Record Type: Book
• Further Information: Note: Daniel Diermeier.
• Authors: Diermeier, Daniel
• Contents: <div class='ch-level-1' class='start-page-ix' class='sequence-1'>Contents <div class='ch-level-1' class='start-page-xi' class='sequence-2'>Preface <div class='ch-level-1' class='start-page-1' class='sequence-3'>Chapter 1. Overview <div class='ch-level-1' class='start-page-5' class='sequence-4'>Part I. Reputation and Public Opinion <div class='ch-level-2' class='start-page-7' class='sequence-5'>Chapter 2. Principles of Public Opinion <div class='ch-level-1' class='start-page-41' class='sequence-6'>Part II. Perception, Attitudes, and Behavior <div class='ch-level-2' class='start-page-43' class='sequence-7'>Chapter 3. Evaluations, Attitudes, and the Role of Values <div class='ch-level-2' class='start-page-101' class='sequence-8'>Chapter 4. Affective Primacy and Dual-Process Theories of Cognition <div class='ch-level-2' class='start-page-111' class='sequence-9'>Chapter 5. Beliefs: Risk, Trust, and Apologies <div class='ch-level-2' class='start-page-151' class='sequence-10'>Chapter 6. Open Questions and Future Directions <div class='ch-level-1' class='start-page-155' class='sequence-11'>Part III. Salience and Attention <div class='ch-level-2' class='start-page-157' class='sequence-12'>Chapter 7. Framing <div class='ch-level-2' class='start-page-184' class='sequence-13'>Chapter 8. Models of the Media: Bias and Influence <div class='ch-level-2' class='start-page-218' class='sequence-14'>Chapter 9. Social Media—Social Networks <div class='ch-level-2' class='start-page-233' class='sequence-15'>Chapter 10. Media Influence: An Assessment <div class='ch-level-1' class='start-page-235' class='sequence-16'>Part IV. Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns <div class='ch-level-2' class='start-page-237' class='sequence-17'>Chapter 11. The Rise of Strategic Activism <div class='ch-level-2' class='start-page-242' class='sequence-18'>Chapter 12. The Boycott Game <div class='ch-level-2' class='start-page-263' class='sequence-19'>Chapter 13. The Logic of Campaigns <div class='ch-level-2' class='start-page-286' class='sequence-20'>Chapter 14. The Strategic Interaction between Activists and Firms <div class='ch-level-1' class='start-page-289' class='sequence-21'>Part V. Beyond Surveys: Measurement and Metrics <div class='ch-level-2' class='start-page-291' class='sequence-22'>Chapter 15. Surveys and Their Limitations <div class='ch-level-2' class='start-page-297' class='sequence-23'>Chapter 16. Measuring Opinion <div class='ch-level-2' class='start-page-316' class='sequence-24'>Chapter 17. Agendas, Topics, and Issues <div class='ch-level-2' class='start-page-326' class='sequence-25'>Chapter 18. Frames <div class='ch-level-2' class='start-page-352' class='sequence-26'>Chapter 19. Text-Analytic Methods: Promise and Pitfalls <div class='ch-level-1' class='start-page-357' class='sequence-27'>Part VI. Conclusion: Toward a Reputation Management Capability <div class='ch-level-2' class='start-page-359' class='sequence-28'>Chapter 20. The Right Mindset: Corporate Reputation as Public Opinion <div class='ch-level-2' class='start-page-365' class='sequence-29'>Chapter 21. Developing a Reputation Management System <div class='ch-level-1' class='start-page-377' class='sequence-30'>Acknowledgments <div class='ch-level-1' class='start-page-379' class='sequence-31'>Notes <div class='ch-level-1' class='start-page-413' class='sequence-32'>Bibliography <div class='ch-level-1' class='start-page-493' class='sequence-33'>Index.
• Publisher Details: Chicago : The University of Chicago Press
• Publication Date: 2023
• Extent: 1 online resource (496 pages), illustrations
• Subjects: 659.2; Corporate image; Public relations firms; Institutional advertising; Corporate image; Institutional advertising; Public relations firms
• Languages: English
• ISBNs: 9780226029764
• Related ISBNs: 022602976X; 9780226029627; 022602962X
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.