Essentials of business research methods. (2023)

• Record Type: Book
• Authors: Jr, Hair, Joseph F, 1944-; (Professor of management), Page, Michael; Brunsveld, Niek; Merkle, Adam; Cleton, Natalie
• Other Names: Jr, Hair, Joseph F, 1944-
• Contents: Part I: Introduction1: Business Research for The Twenty-First Century2: Overview of the Research Process3: Ethics in Business ResearchPart II: Beginning the Research4: Defining the Research Problem and Reviewing the Literature5: The Nature and Sources of Secondary Business Data Chapter6: Conceptualization and Research DesignPart III: Sampling and Data Collection7: Sampling Approaches and Considerations8: Methods of Collecting Primary Data9: Measurement and Scaling10: Questionnaire DesignPart IV: Analysis and Interpretation of Data11: Basic Data Analysis for Qualitative Research12: Basic Data Analysis for Quantitative Research13: Testing Hypotheses in Quantitative Research14: Examining Relationships Using Correlation and Regression15: Other Multivariate TechniquesPart V: Communicating the Results16: Reporting and Presenting Research
• Edition: 5th edition
• Publisher Details: New York : Routledge
• Publication Date: 2023
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 650.072; Business -- Research
• Languages: English
• ISBNs: 9781000894561; 9781003363569
• Related ISBNs: 9781032426334; 9781032426280
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from PDF title page (viewed on July 29, 2023).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.