Marketing and managing tourism destinations. (2023)

• Record Type: Book
• Further Information: Note: Alastair M. Morrison.
• Authors: Morrison, Alastair M
• Contents: Part I: Critical concepts in destination management and marketing. 1. Destination management and marketing. 2. Destination sustainability and social responsibility. 3. Quality of life and well-being of destination residents. Part II: Destination management roles. 4. Destination planning. 5. Destination management research. 6. Destination leadership, coordination, and governance. 7. Destination product development. 8. Destination partnership and team-building. 9. Destination stakeholder relationships and involvement. 10. Visitor management. 11. Destination crisis management. 12. Planning marketing, branding, and communications. Part III: Destination marketing, branding, and communications. 13. Destination positioning, image, and branding. 14. Destination integrated marketing communications. 15. E-marketing and ICTs. Part IV: Destination markets and trends. 16. Consumer behavior, segmentation, and market trends. 17. Domestic leisure and VFR travel markets. 18. International pleasure and leisure travel markets. 19. Business travel and business event markets. Part V: Destination management performance measurement and the future of destination management. 20. Destination management performance measurement and management. 21. The future of destination management.
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (966 pages), illustrations (colour)
• Subjects: 910.688; Tourism -- Marketing; Tourism -- Management
• Languages: English
• ISBNs: 9781000876161; 9781000876154
• Related ISBNs: 9781032380674; 9781032380698
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.