Marketing fashion : critical perspectives on the power of fashion in contemporary culture /: critical perspectives on the power of fashion in contemporary culture. (2023)

• Record Type: Book
• Further Information: Note: Edited by Karin M. Ekström.
• Editors: Ekström, Karin M
• Contents: Introduction Karin M. Ekström Part I Fashion and Marketing in Society 1. Fashion, Self, and Identity Colin Campbell 2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!" Russell Belk 3. Fashioning Marketing and its Consequences A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin Part II Social Change and Marketing 4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture Stefano Prestini, Stefania Borghini, and Antonella Carù 5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing Franck Cochoy, Anaïs Daniau, and Alexandre Mallard 6. Marketing Gun Identities Through Firearm Fashions Terrence H. Witkowski Part III Fashion and Brands 7. A Social Practice Perspective on Fashion Branding Marcus Gianneschi and Johanna Moisander 8. Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification Karin M. Ekström 9. A Community in Love: The Relationship and Dynamic between Odd Molly and its Community Hanna Wittrock Part IV Fashion, Waste, Sustainability and Ethics 10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste Karin M. Ekström 11. Sustainable Fashion Marketing: Green or Greenwash? Elaine L. Ritch 12. ‘Ethical Fashion’ is a Fiction Efrat Tseëlon Afterword - Growing Demands of Ethics and Aesthetics Francesco Morace
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (250 pages), illustrations (black and white)
• Subjects: 687.0688; Fashion merchandising; Clothing trade; Branding (Marketing); Civilization, Modern -- 21st century
• Languages: English
• ISBNs: 9781000900125; 9781000900118
• Related ISBNs: 9781032204819; 9781032204802
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.