Digital pricing strategy : capturing value from digital innovations /: capturing value from digital innovations. (2023)

• Record Type: Book
• Further Information: Note: Edited by Stephan M. Liozu, Andreas Hinterhuber.
• Editors: Liozu, Stephan; Hinterhuber, Andreas
• Contents: Table of Contents Introduction SECTION 1; DIGITAL PRICING 1 The Essential Ingredient for More Effective Digital Pricing: Value 2 Publish Your Prices 3 Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing? 4 Realizing Your Monetization Potential Needs Customer Value Management 5 Measure and Quantify the Value of Your Digital Solution SECTION 2; SOFTWARE AND SUBSCRIPTION-BASED PRICING 6 Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story 7 SaaS Pricing: From Subscriptions to Usage-Based Pricing Models 8 The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design 9 Tapping into the Subscriber Psychology with Good/Better/Best: Is There an Optimal Ratio Between Tiers? 10 Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry 11 Price Sensitivity Meter and Conjoint Analysis as Tools for Setting Your Industrial Subscription Pricing SECTION 3; THE VALUE AND PRICING OF DATA 12 Overcoming Real-World Challenges in B2B Digital Pricing Transformation 13 Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data? 14 Three Considerations for Data Monetization and Value Creation in the Digital Age 15 The Economics of AI: How to Shift Data Projects from Cost to Revenue Center 16 The Pricing of Data: An Interview with Jian Pei, Simon Fraser University SECTION 4; THE PRICING OF PLATFORMS AND MARKETPLACES 17 Marketplace Monetization Methods 18 The Monetization of Marketplaces and Platforms in the Context of Web 3.0 19 Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace Platforms 20 Online Pricing Experimentation SECTION 5; PRICING AND ARTIFICIAL INTELLIGENCE 21 Artificial Intelligence and Its Impact on Pricing Technology 22 Why AI Transformations Should Start with Pricing 23 Digitization of the B2B Pricing: A Fundamental Shift Required 24 Value-Based Offers Assisted by Artificial Intelligence 25 Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (272 pages), illustrations (black and white)
• Subjects: 658.8160285; Pricing -- Data processing; Strategic planning -- Economic aspects
• Languages: English
• ISBNs: 9781000892888; 9781000892819
• Related ISBNs: 9781032127712; 9781032127729
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.