Luxury marketing, sustainability and technology : the future of luxury management /: the future of luxury management. (2023)

• Record Type: Book
• Further Information: Note: Edited by Park Thaichon, Sara Quach.
• Editors: Thaichon, Park; Quach, Sara
• Contents: 1. Luxury Marketing and Sustainability in the South Asian Context Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri 2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh 3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach 4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective Nadezhda Lisichkova and Cecilia Lindh 5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto 6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon 7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study Nicolas Hamelin and Monica Chaudhary 8. The present and future of the luxury-sustainability paradox Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul 9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand Ting Jin, Wei Shao, and Park Thaichon 10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption Ting Jin, Wei Shao, and Park Thaichon
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (194 pages), illustrations (black and white)
• Subjects: 658.87; Luxury goods industry -- Management; Retail trade -- Management
• Languages: English
• ISBNs: 9781000891928; 9781000891904
• Related ISBNs: 9781032342917
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.