The college textbook publishing industry in the U.S. 2000-2022 : a search for competitive marketing strategies /: a search for competitive marketing strategies. (2023)

Record Type:
Book
Title:
The college textbook publishing industry in the U.S. 2000-2022 : a search for competitive marketing strategies /: a search for competitive marketing strategies. (2023)
Main Title:
The college textbook publishing industry in the U.S. 2000-2022 : a search for competitive marketing strategies
Further Information:
Note: Albert N. Greco.
Authors:
Greco, Albert N, 1945-
Contents:
​1 Introduction: The State of the U.S. College Textbook Industry to 2000 2 The Impact of Disruption on the College Textbook Publishing Industry: 2001–2012 3 The Responses of the Major College Textbook Publishers: 2013–2018 4 College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019–2021 5 The Future of College Textbook Publishing.
Publisher Details:
Basingstoke : Palgrave Macmillan
Publication Date:
2023
Extent:
1 online resource, illustrations (black and white)
Subjects:
070.573
College textbooks -- Publishing -- United States -- History -- 21st century
College textbooks -- Publishing -- History
Languages:
English
ISBNs:
9783031304156
Related ISBNs:
9783031304149
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.774311
Ingest File:
19_022.xml